Twitter Thread: The Abstractions Of Yankee Candle Smells

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Eric Lund
Jan 24, 2022 1:00 AM EST

We're not sure what the people at Yankee Candles are huffing, but, okay actually we do. It's a whole lot of Yankee Candles. There's no way a person could smoke that much Autumn Sunset and not come out the other side a little addled. As Alex McMillan breaks down, the shift of candle smells from being physical representations to more "impressionistic" aromas are an intriguing and mind-bending foray into the abstract. What do sweet nothings smell like, anyway?

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  • 01
    Food - 19:03 4 .ull Alex McMillan @UndeniablyAlex ... Yankee Candle's Stages of Abstraction Level 1: The scent represents a physical object where the object's aroma is one of its distinct properties. YANKEE CANDLE" YA KE24 99 SINCE EF 19.99 BLACK CHERRY 1969 CERISE GRIOTTE DEPUS 623 g 07:16 · 12/8/21 · Twitter for Android 9,482 Retweets 1,058 Quote Tweets 33.4K Likes Tweet your reply Q NATURAL & SYNTHETIC FRAGRANCE / PARFUM NATUREL ET DE
    via undeniablyalex
  • 02
    Food - IS Alex McMillan @UndeniablyAlex · 2d ... Replying to @UndeniablyAlex Level 2: The scent represents a physical object in a specific state, where the aroma represented is not necessarily that of the object, but rather representative of that object's state (in this case, the clean-ness is the smell, not the cotton) YANKEE CANDLE YANK SMANSHI CLE 59 1969 19.99 CLEAN COTTON® SEOUA 623 g 27 138 4,701 LO
    via undeniablyalex
  • 03
    Food - Alex McMillan @UndeniablyAlex · 2d ... Level 3: The scent represents a location or event, where the aroma is supposed to be reminiscent of an intrinsic property held by a collective of objects, where that property doesn't necessarily affect the collective's aroma. DLe YANKEE CANDLE YANKE CRAFIS SINCE A SA 1969 CRAF SINCE DEPUIS SAVDIR ORFAIRE DE CLIFFSIDE SUNRISE LEVER DE SOLEIL SUR LA FALAISE EXO 1969 BO 623 g 3 2I 127 4,514 LA SYNTHETIC FRAGRANCE I PARFUM NATUR
    via undeniablyalex
  • 04
    Food - Alex McMillan @UndeniablyAlex · 2d Level 4: The scent represents an event with an intrinsic property. This temporal aroma is devoid of location or physical property, but a shared idea of the property is still understood. DLE YANKEE CANDLE SINCE 1969 DEPUIS CRÉPUSCULE D'AUTOMNE FR 623 g 2I 119 4,261 NATURAL A SYNTHETIC FRAGRANCE I PARSUM NATUM SAVO
    via undeniablyalex
  • 05
    Liquid - Alex McMillan @UndeniablyAlex · 2d Level 5: The scent represents a fully personal experience with some unrelated property. The experience itself has no aroma or shared understanding. ... YANKEE CANDLE YA PE24.99 MANSHIP 59 QUAL E 19.99 SINCE SUNNY DAYDREAM 1969 RÊVERIE AU SOLEIL 623 g 2 27 141 4,639 (INTHETIC FRAGRANCE/ PARFUM
    via undeniablyalex
  • 06
    Food - Alex McMillan @UndeniablyAlex · 2d Level 6: The scent represents an abstract location or experience which has some shared understanding but is ultimately fully personal. The aroma tries to replicate an idea, as opposed to a location. ... YANKEE ČANDLE YA 24.99 BE 19.99 THE LAST PARADISE 1969 LE DERNIER PARADIS PUS 623 9 7 E7 134 4,448 NATURAL & SYNTHETIC FRAGRANCE / PARFUM NATURE
    via undeniablyalex
  • 07
    Liquid - Alex McMillan @UndeniablyAlex · 2d Level 7: The scent represents only an intrinsic property, and a property that itself has no aroma, nor does it affect the aroma of any object of which it is a property. DLE YANKEE CANDLE YA T CRAFE SINCE TH 1969 DEPUIS ES ALL IS BRIGHT FÊTE SCINTILLANTE 1969 623 g 8 27 154 4,776 NATURAL SYNTHEIC FRAGRANCE I PARFUM NATUREL EIu
    via undeniablyalex
  • 08
    Food - Alex McMillan @UndeniablyAlex · 2d Level Q: The scent represents a property detached from any object, the absence of an object is in fact part of the scent. Total abstraction. MASICAL OrLo Was NOW YANKEE CANS2A YA ANSHI SINCE SWEET NOTHINGS 1969 DEPUS MOTS DOUX 623 g 92 t7 739 11.2K
    via undeniablyalex

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